New player in Sutton store wars battle

Store wars in Sutton Coldfield could be stepped with supermarket Aldi’s plans to build a new store on a derelict site in Sutton Coldfield.

The German grocery giant plans to build a new store in Brassington Avenue in the town centre, a site that been an eyesore in the town for many years.

It is believed Aldi is planning to move from its Sutton town centre store on The Parade, where there are parking problems, to the new site.

The land, which is on the edge of the Sutton ring road has been empty for many years despite many ambitious plans which have come and gone with no end result. As far back as 2009, a scheme to build more than 250 apartments earmarked for the site were finally abandoned due to problems brought about by the financial crash.

The development will form part of the Sutton Coldfield master plan, which includes a major transformation of Brassington Avenue, with more housing, shopping and leisure facilities.

Clockwise from the top, the for sale sign at Brassington Avenue, the former Waitrose in Belwell Lane, work continuing on the new Lidl and the current Aldi store in the town centre

It will be the second Aldi in Sutton Coldfield, following plans for the conversion of the former Waitrose in Belwell Lane, Mere Green and will join the new Lidl, currently being built in Mere Green on the former Lucas site.

The framework for the building is now in place with work nearly complete on the car park.

The Lidl store and panned Aldi in Mere Green have sparked fears of traffic chaos in what is already a congested area.

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