Sutton Coldfield rising sports star Eryk Neumann has secured support from Aldi as part of the supermarket’s new partnership with SportsAid.
Eryk has been chosen alongside 19 other young athletes who are performing at the top of their field as they work towards becoming Olympic or Paralympic athletes.
The partnership will see Aldi provide financial support to Eryk through SportsAid, alongside quarterly training programmes to nurture their abilities beyond sport. This includes top tips on healthy eating, performance nutrition and managing mental wellbeing, as well as social media and media training.
In addition, Eryk will be involved with the promotion of the supermarket’s ‘Get Set to Eat Fresh’ programme which aims to educate children on the importance of a healthy diet.
SportsAid’s extensive alumni stretches across the generations, including Dame Jessica Ennis-Hill, Sir Mo Farah, Baroness Grey-Thompson, Dame Sarah Storey, Sir Steve Redgrave, Dame Katherine Grainger, Denise Lewis OBE – and more recently, Dame Laura Kenny, Tom Daley OBE, Ellie Simmonds OBE, Dina Asher-Smith and Adam Peaty OBE.
The SportsAid partnership builds on Aldi’s existing work with Team GB and ParalympicsGB, where they support Great Britain’s Olympic and Paralympic athletes.
Adam Zavalis, Marketing Director at Aldi UK, said: “Since 2015, we’ve been the Official Supermarket of Team GB, supporting them with helpful initiatives and keeping them fuelled, and are proud to have also recently become the official partner of ParalympicsGB. We’re pleased to be growing our support for British athletes like Eryk by getting the next generation of promising young sportspeople on board and look forward to supporting them on their journey.”
Eryk Neumann said: “My partnership with Aldi means I can pursue my ambitions knowing I got their full support.”