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Funeral directors win industry award

An independent Sutton Coldfield funeral business, founded by two lifelong friends, has been named one of the UK’s best.

The firm has achieved the ‘Recommended’ accolade following an assessment visit by the Good Funeral Guide, an independent funeral consumer advocacy organisation.

Lilies Funeral Directors started serving their local community in September 2015 and opened their funeral home in March 2016 on Chester Road, then a second on Kingstanding Road in 2018.

Sutton-born owners Lee Solomon and Nathan Scully, both aged 31, were born on the same street, went to the same playgroups and their mothers were best friends. They went to different schools but remained friends. Straight out of education, Nathan went into the funeral industry and worked his way from the bottom to become a funeral director within one of the country’s largest funeral services. Lee went to university and has a background in marketing and business development.

When the pair were 21, they had the dream of opening a funeral home together and turning a life long friendship into a deep and caring business partnership. Five years later their dream came true with Lilies. 

In its review of Lilies Funeral Directors the Good Funeral Guide says: “Their reviews and testimonies on Google are all five-star reviews, with clients constantly referencing how the pair had gone the extra mile, how nothing is too much trouble, and their compassion and professionalism.”

The Good Funeral Guide assesses select funeral homes according to strict criteria which focus on thequality of the experience they offer to bereaved people.
Lilies Funeral Directors has been inspected to ensure that clients are treated with courtesy, listened to with empathy, offered a full range of choice, charged fairly and empowered to play whatever part they want in creating a send-off for the person they have lost which accords with their values and wishes.
The accreditation process also involved spending time behind the scenes in order to ascertain that those who have died are cared for with the utmost tenderness and respect.
Fran Hall, CEO of the Good Funeral Guide said: “Choosing a funeral director can be very difficult because often they all look much the same. But they’re not. Some, a precious few, are truly outstanding, and Lilies Funeral Directors is one of them.
“The team at Lilies Funeral Directors are unsung heroes doing a magnificent job, and the people of Sutton Coldfield and Birmingham deserve to know this.

“Bereaved people need to do their very best for their loved one who has died. They deserve the very best funeral director.”
Director Lee Solomon was delighted with the recognition and said: “We are extremely proud to receive this accolade. Knowing our hard work and commitment to our families has been recognised and applauded by an organisation who strive to make the funeral industry better, leaves me very emotional.”

For information contact Lee Solomon at lee@liliesfunerals.com, call 0121 321 3446 or visit the website at www.liliesfunerals.com

Find the full review here: https://directory.goodfuneralguide.co.uk/funeral-directors/lilies-funeral-directors/

• The Good Funeral Guide is wholly independent of the funeral industry. It offers information and guidance to the bereaved and supports, empowers and represents the interests of dying and bereaved people living in the UK. It is a not-for-profit social enterprise company — Community Interest Company number 7818343.
• www.goodfuneralguide.co.uk