Sutton gym fighting fit after revamp

Visitors invited to grand reopening after £250k refit

A brand new gym in Sutton Coldfield is throwing its doors open to visitors after a £250,000 transformation. Built Unique Co, on Birmingham Road, is inviting visitors to their grand opening on Saturday 23 April, following the big refurbishment.

Managing director Gary Smith will meet visitors

The launch party will offer visitors the opportunity to tour the brand-new facility, to take part in free open gym sessions, 121 no sweat consultations, live demos from fitness professionals and sample a variety of food and drink.

There will also be prizes, promotions, and merchandise to giveaway including a one-month free membership to the gym.

Gary Smith, managing director of Built Unique Co, has over 15 years of experience in the fitness industry and will be present on opening night to share his philosophy on simple fitness.

Built Unique Co is an inclusive gym offering fitness programmes for every experience level and facilities for differently abled patrons.

It puts the emphasis on simplicity, and offers small group classes, sustainable nutrition plans and one to one coaching with a focus on individual goals and building confidence.

The business takes a personalised approach to each individual’s fitness journey, offering new clients a free consultation to discuss their fitness goals, aspirations, health, injuries, diet and lifestyle.

The Built Unique team will then craft a bespoke programme to suit the clients’ specific needs.

Gary says: “I have always been passionate about fitness and in particular functional fitness that can be developed and individualised to work for everyone, whether you are short on time, high on stress or don’t know where to start. 

“At Built Unique Co, Co stands for community rather than company and we intend on embodying this concept by acknowledging everyone’s unique fitness journey and partnering with you to develop a thoughtful programme that is personalised to your individual needs.

“I couldn’t be prouder to welcome everyone to the new gym on the 23rd of April, the Built Unique team and I will be on hand to answer any questions and to lead demonstrations. See you there.”

Built Unique Co is opening in the former Blockbusters in Birmingham Road, Sutton Coldfield, at the junction with Manor Hill.

Visit for more information

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