Sutton Coldfield six weeks of festive fun

Grinch in town as town centre transformed

Sutton Coldfield town centre will be spreading the festive fun this season, with events every weekend over the Christmas period – including a visit from the Grinch.

Instead of a one-day Christmas lights switch on event, organisers at Sutton Coldfield Business Improvement District (BID) will be spreading the Christmas magic over six consecutive weekends, so that more visitors and families can enjoy the festive activities in Sutton Coldfield town centre.

Starting on November 19 and running up to and including Christmas Eve, the BID is funding six weekends of Christmas fun and entertainment for festive shoppers in the town centre.

The extended Christmas activities are part of the new Visit Royal Sutton Coldfield programme of year-round events which aims to encourage more people to choose the town centre as a destination to spend time, eat, drink, shop and relax.

Christmas activities will include an amazing life-size snow globe in the town centre over a three-day period, which shoppers can step inside for a free Christmas photograph.

And Christmas characters will be roaming among shoppers, including giant Christmas Penguins, life-size Gingerbread Men, Father Christmas and The Grinch.

The town’s Christmas lights switch on event has historically been funded jointly by Gracechurch Shopping Centre and Sutton Coldfield Business Improvement District (BID) but the event did not go ahead for the last two years due to the Covid pandemic.

This year Sutton Coldfield BID would be the sole funder and has taken the decision to do things differently and spread the Christmas magic over six weekends instead of focusing one evening of entertainment.

It is hoped this change will benefit local businesses and boost footfall each weekend in the run up to Christmas.

Bid Manager Michelle Baker said: “We’re aiming to make Sutton Coldfield town centre a big attraction, with regular events to bring people in.

“So, we thought for Christmas this year instead of putting all of our efforts into one lights switch on evening, we would do something different and make the fun last throughout the festive season, with something every weekend.

“Residents will love the visitors and attractions we have lined up for Christmas – we just hope the Grinch doesn’t spoil everything!”

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