P-P-P Penguins on parade

Flipping marvellous Christmas event

Flippered friends – helped by their Elf keeper – spread festive fun as they charmed children and posed for pictures with shoppers Sutton Coldfield Town centre

The giant penguins on parade took part in the first of six special Christmas weekends waddled down the Parade.

The visit was the first of an extended series of Christmas activities which form part of the new Visit Royal Sutton Coldfield programme of year-round events, which aims to encourage more people to choose the town centre as a destination to spend time, eat, drink, shop and relax.

Bid Manager Michelle Baker said: “The Penguins were very funny, and the children absolutely loved them.

“They were the perfect way to start off our Christmas plans for the town centre – and there’s lots more to come.

“Next up is our Christmas Farmers Market next Sunday, from 10am until 2pm, but watch out because the Grinch will be coming along too!”

In recent months events organised under the vibrant new Visit Royal Sutton Coldfield brand – including a visit by a giant T Rex and a popular new Farmer’s Market – have seen thousands of extra people flood into the town centre.

The BID has also announced that it will be funding four ‘Guardians’ to patrol the town centre during the festive period, to watch out for anti-social behaviour and keep revellers safe and secure.


27th Nov         Christmas Farmers Market (45 stalls), the Grinch, free facepainting, Christmas crafts

3rd Dec           Meet Santa, Roller Skating Christmas Presents and the animated elves

9th Dec            Giant snow globe, the Grinch, amazing animatronic Polar Bear

10th Dec         Giant snow globe, meet Santa and the Grinch, the Gingerbreads

11th Dec         Giant snow globe, the Grinch

11th Dec         Breakfast with Santa – Bottle of Sack (8:30am-10:30am)

17th Dec         See Santa, meet the Grinch and the Gingerbreads

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